The Factory Quarter, Acton (Larden Road)

  • Address: The Factory Quarter, Acton (Larden Road)
  • County: London
  • Status: Completed
  • Tenure: Shared ownership, Affordable rent, Private sale, Mixed tenure, Immediate rent

Scheme Name: Larden Road

Town: Acton, London

HCA Region: London

Tenure Mix:  104 X GNR, 92 X IMR, 92 X NBHB, 165 X ORS

Code Level: Code for Sustainable Homes Level 3

RSL: Genesis Housing Group

Contractor: Durkan Limited

Architect:  bptw Partnership, GHM Group & Living Architects

Contract Period: 30 months

 

The regeneration of the former Prestolite factory on Larden Road, Acton, West London has been a flagship project for Logic Homes and its partners.  In the true sense of partnership the scheme was designed by three experienced architectural practices, bptw Partnership, GHM Group & Living Architects.  Each practice designed a different aspect of the 453 home scheme and came together to make sure that their designs complimented each other and produced a cohesive new community in Acton.

 

The scheme comprises a total of 453 homes, of which over half, 288 have been designated as affordable.  104 homes for affordable rent, 92 for intermediate rent and a further 92 for NewBuild HomeBuy means that Logic Homes has significantly increased the availability of affordable housing in West London.  In addition to the homes there is also a considerable amount of open public space and amenities including a new health centre and commercial units. 

 

The scheme was completed 7 months ahead of schedule thanks to the collective working and partnership approach of Logic Homes. Constructed by Durkan Limited for Genesis Housing Group, the scheme has kick started the regeneration of the area which has been overlooked for so long in favour of other surrounding centres.  Close to public transport links thanks to Stamford Brook and Acton Central tube and mainline stations.  The scheme is also just a mile away from the new Westfield Shopping Centre in Shepherd’s Bush.

 

Speaking at an event to launch the scheme, renamed the Factory Quarter, the Leader of Hammersmith and Fulham Council, Councillor Stephen Greenhalgh, said of the scheme ‘This is fantastic news for hard working middle income earners who want to live in Hammersmith & Fulham but have not been able to afford to. Owning your own home gives you a greater stake in your community, a greater stake in your own future prosperity and more choice. Average house prices in the borough are over £450,000, well out of the reach of many hard working families but schemes like this show that it is possible to get a foothold on the property ladder even during these tough economic times. This is exactly the kind of scheme that helps us to make Hammersmith & Fulham a borough of opportunity and I applaud Genesis for their efforts.'

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